Month 8 – Product and Artist Management (Aug 2020)

This month I took Product and Artist Development. Some of the things went over in this class, I already knew because of previous research and dealing in the music industry. However, this class narrowed the information that seemed so complicated in my head, down. For this class, you do not need to have an artist you are already managing, however, you do need to have plans for any artist you would be managing.

It helps to retain information from classes previously taken such as classes from Month 3 – Project and Team Management, Month 4 – Brand Development and Story Telling, Month 5 – Entertainment Business Finance, and Month 6 – Digital Marketing. These classes reinforced the learning experience in this current class and took understanding the music industry a notch further.

This class helps determine the type of artist manager you want to be, what to do for the artists you manage and what the artist has to do in return for the manager, and things to be on the lookout for in the entertainment industry. This class helps develop your standards as a manager, as you do not want to sign in every single person who claims to want to go into the industry without hearing their point of view first.

It was nice having one on one lessons with someone in the entertainment industry, who is willing to share his own life’s experience and help us students do better in the music industry.

Just like other classes, common sense would be required when using the lessons in this class because it gives a specific overview for the music industry, so if you are in the film industry, it would be your responsibility to find out about requirements for your field, and what would be expected for your own field.

This class also helps if you have your own idea or plan, because that way you would be able to narrow down how you would be able to apply lessons learned in real life situations. But, if you do not have a plan, there would be ideas provided for you to use that you could learn on.

This class was an addition to my learning experience, every minute spent listening, regardless of how early I had to wake up, was totally worth it.